Hair color trends of 2025

Match your look with the latest trends

Number 1 in Color

Hair color trends of 2025

Keune is proud to present the next wave of hair color trends, designed to elevate your style and complement the fashion-forward spirit of SS’25.

Color trends for spring/summer 2025

For SS’25, hair color becomes an essential part of self-expression. Expect to see bold sunset-inspired shades, soft natural blondes and rich earthy hues dominating the scene, perfectly paired with the season’s standout looks.

Air Touch Balayage

Ready to elevate your look? Air Touch Balayage brings you natural, sun-kissed highlights that blend seamlessly.

Half Moon Air Touch

Looking for a bold pop of color? The Half Moon Air Touch technique combines vibrant color on small sections with the seamless blend of Air Touch Balayage.

Tipping Technique

Tipping is all about adding an eye-catching color to the ends of your hair for a playful, dynamic look.

Hair care routine

How to keep your color beautiful

1. Cleanse

Begin by cleansing your hair with Color Brillianz Shampoo for all color-treated hair. Use Blonde Savior Shampoo for bleached hair.

2. Nourish

Use Bond Fusion Phase 3 to extend the benefits of our professional Bond Fusion treatment, ensuring your hair remains strong, vibrant, and healthy between salon visits. For blonde hair, use Blonde Savior Mask to restore and strengthen damaged or bleached hair, leaving it smooth and soft.

3. Leave-in

After shampooing, squeeze out excess water and then apply a leave-in. Revive Balm our ultra-strengthening leave-in, specially designed to restore hair damage and give superior color longevity. Apply 2-3 pumps of the Revive Balm on damp hair and proceed with your styling routine.